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Usability

Our expertise is making your website, software, service or product easy to use, user friendly, and profit maximizing.

Usability is a discipline that assesses (quantitatively and qualitatively) how a product, service or system satisfies the following characteristics:

  • Learnability: the system is easy to learn so users can start using it the first time without major issues.

  • Efficiency: the system allows users to perform their tasks quickly.

  • Memorability: the degree at which a user remembers how to perform a task with a system after a while not using it.

  • Efficiency: the degree at which the users don't make mistakes while performing a task with a system; and if they do make mistakes, they are not fatal and it is easy for the user to recover from them.

  • Satisfaction: the system is pleasant to use and leaves a positive impression after using it.

Usability is applied in the design processes or used for the evaluation and products or services improvement. Usability is not an abstract concept, but a very concrete one: studies the user performing an specific task, in a given context.

Services

  • Usability consulting

  • User experience and User Centered Design consulting

  • User testing

  • Heuristic evaluation

  • Prototype, products and services analysis

  • Interaction and interface design

  • Usability training, interface design and usability applied to content

  • Evaluation, design and production of user centered information

  • Internationalization, customization and localization for Latin America of products and services

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